Discover More on Instagram – See Our Custom Gym Layout Projects in Action!

Location: ProGym, Granby and Sherbrooke, Quebec
Objective: Adding branded elements to a rapidly growing fitness chain.

Overview ProGym is redefining fitness in Quebec by offering top-tier training facilities at an accessible price. Combining premium custom equipment with a strong brand identity, this franchise gym delivers an elevated workout experience while maintaining affordability.

What Makes This Gym Unique ProGym stands out for its ability to blend quality, customization, and cost-effectiveness:

• Custom-Branded Equipment: Featuring custom turf, branded pendulum machines, dumbbells, and EZ bars that unify the gym’s identity across locations.
• Premium Training for All: A clean, well-equipped space packed with high-quality machines typically found in high-end facilities—without the high-end price tag.
• Strong Community Focus: A welcoming environment where members feel part of a broader fitness movement, reinforced by cohesive branding and thoughtful design.

The Challenge Balancing affordability with top-tier equipment and branding was the key challenge. ProGym needed a way to provide members with an elite training experience while keeping costs accessible, ensuring each location felt unified and premium.

Alpha Fitness’s Contribution Alpha Fitness partnered with ProGym to create a space that reflects innovation, quality, and value:

• Custom Equipment Manufacturing: Designed and supplied branded pendulum machines, dumbbells, and EZ bars to reinforce the ProGym identity.
• Optimized Layout & Turf Installation: Installed a custom-branded turf that enhances functionality while strengthening the gym’s visual impact.
• High-Quality Equipment at Scale: Provided durable, cost-effective solutions that allow ProGym to maintain high standards across multiple locations.

Through strategic equipment selection and branding, ProGym now offers an unmatched fitness experience—proving that affordability and quality can go hand in hand.